Elix Cintron, MA, PCC

Executive Coach | Leadership Transformation Expert | Trusted Advisor to Executive Teams, Private Equity-Backed Organizations, Healthcare Leaders, and Mission-Driven Organizations

For more than two decades, I have worked with executives, physician leaders, founders, and leadership teams to help them navigate growth, change, and transformation. My work combines neuroscience, Conversational Intelligence®, executive coaching, and practical business leadership to create measurable and sustainable results.

Meet Coach Elix

Coach Elix wears many hats, but simply put; he is in the transformation business.

Through conversations, coaching, leadership, and lived experience, his mission is to help people grow, heal, think differently, and become the best version of themselves.

Transformation begins the moment we choose awareness, accountability, and growth.

You know your team is capable of more, but you’re unsure of how to get the best out of them.

You’re in the thick of it. Your leadership role is high-pressure, challenging, and doesn’t leave a lot of time to develop high-potential direct reports, eliminate internal silos, or build a high-performance team culture from scratch.

DON’T WORRY. You’re in just the right place.

 
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That’s where I come in.

I’m Elix Cintron. For over 20 years, I’ve been supporting executives in discovering who they are, regaining sight of what they’re most committed to, and creating a pathway to personal and professional fulfillment.

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Simply put: I’m in the transformation business.
— Coach Elix

I incorporate performance-based coaching, neuroscience, positive psychology, and my own coaching methodology—the G.R.I.P. Method—to serve executives, managers, and teams in the healthcare industry and beyond.

As your fearless ally, I’ll walk beside you to push through boundaries and embrace the challenges that spark growth and drive change at every level.

That’s executive leadership coaching at its best.

 
 

Certified Professional Coach

Certified through the College of Executive Coaching.

I also hold my Professional Certified Coach (PCC) credential from the International Coach Federation (ICF). The ICF is the only globally recognized governing body of the coaching industry; the PCC is the second highest credential awarded by the ICF, requiring over 125+ hours of training and over 500+ coaching hours.

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Radio Host

I host a weekly call-in radio show on WARA 1320AM, "Get a G.R.I.P. with Coach Elix," every Friday at 1 PM Eastern.

Catch up on past episodes.

Certified in Positive Psychology-based Well-being Coaching

A joint program between NBME and the National Board for Health & Wellness Coaching (NBHWC).

Corporate Leader

Prior to running my coaching business full time, I spent over 18 years as a corporate healthcare executive, empowering sales teams to achieve results well above the predictable trend.

Certified Conversational Intelligence® Coach

Conversational Intelligence® leverages the power of neuroscience to create profound and lasting transformation for individuals, teams and entire organizational cultures. Combining science and intuition, Conversational Intelligence (C-IQ) aspires to shift our world from I-Centric to WE-Centric, and architect conversational transformation on a neurochemical level.

 

Fellow at the Institute of Coaching at McLean, Harvard Medical School Affiliate

Meet Coach Elix… by the numbers

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787

The area code for most of Puerto Rico, where I was born and raised. I came to the U.S. as a teenager to study — earning both my undergraduate and graduate degrees from Emerson College in Boston, Massachusetts.

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3

The number of courses I think every dinner should have! The kitchen is my happy place. I’m always cooking, baking, and entertaining.

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2013

The year I started my CrossFit journey—not knowing a single thing about it! It has completely transformed my life since. What I love the most about CF is the constant internal challenge to fight beyond what I think I’m capable of. This definitely strengthens my “get comfortable with being uncomfortable” muscle!

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32

And speaking of love, this year marks 32 beautiful years (33 in April 2026) with my better half and husband, Steven, who you may know as Steven the Medium! We met back in 1993 at Club Café in Boston when I was actually there on a date with someone else, and the rest, as they say, is history. Ours is a love story built on laughter, trust, and the magic of growing together through every season of life.

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5

I’m a proud dog dad to a beautiful pack of souls: four Japanese Chins (Dante, Rico, Monkey, and Little Ricky) and our beloved cat, Snowy, who now watch over us in spirit. Each one left an imprint of joy, loyalty, and love that continues to shape our home. And then there’s Jango, our newest little heartbeat, who fills our lives every day with laughter, presence, and unconditional love.

 
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Every business starts with a

problem.

Mine? As a corporate executive, I witnessed many healthcare organizations experiencing high rates of employee turnover, poor internal communication, and leaders facing burnout.

This leaves those responsible for the success of the organization feeling frustrated and confused about how to resolve the issues that are holding the organization back.

The truth is, many leaders are under-equipped to do this.

So I said goodbye to 18 years in corporate life to start my own coaching business and help executives thrive — because I believe that when people thrive, organizations thrive too.

All companies invest in sales, marketing, and technology. It’s the ones that take the time to invest in their own growth and the growth of their teams — those are the ones that reach a different level.